Daniela Angelina Jelinčić holds a Ph.D. in ethnology from the Faculty of Humanities and Social Sciences, University of Zagreb (2004). She works as a scientific advisor, at the Department for Culture and Communication where she coordinates or coordinated a number of international, nationaland local projects. Her research interests are in cultural tourism, cultural/creative industries, cultural heritage, cultural policy, creativity/innovation, experience economy, social innovations and innovations in culture. She lectures on cultural tourism, cultural heritage management, creative industries, experience economy at the University of Zagreb and at a number of business schools. Occasionally, she also teaches at the Institute of Advanced Studies (iASK) – UNESCO Chair in Cultural Heritage Management and Sustainability in Köszeg, Hungary. She is the (co)author of different strategic documents, studies and management plans such as Cultural Tourism within the project ˝Croatia in the 21stCentury: Strategy of Cultural Development˝, 2000; ˝ City of Zadar Cultural Development Plan 2019-2026˝, 2019.; “Management Plan of the Dubrova Sculpture Park in Labin”, 2016; “Management Plan of the Lazareti Monument Complex in Dubrovnik”, 2015; “Management Plan of the Lazareti Monument Complex in Dubrovnik”, 2015; “City ofDubrovnik Cultural Development Strategy”, 2014; “Management Plan of the Episcopal Complex of the Euphrasian Basilica in Poreč”, 2014; “Marketing Strategy andAction Plan for Health/Vitality Tourism Development in the City of Buzet”, 2013; ˝Strategy of Protection, Preservation and Sustainable Economic Use of Croatian Cultural Heritage 2011-2015˝ for the Ministry of Culture, 2010; ˝Development Strategy for Museum Activities of Dubrovnik Museums˝, 2010; ˝Zagreb as a Cultural Product: Study of the City Development Potential through cultural/creative industries˝, 2010 and ˝Zagreb as a Cultural Product: Action Plan for Zagreb Cultural/Creative Industries Development˝ for the City of Zagreb, 2012; ˝Encouraging Private Investment in the Cultural Sector˝ for the European Parliament, 2011; ˝Marketing Strategy and Action Plan for Health Tourism Development in the City of Buzet˝, 2013. She is a Council of Europe expert for cultural tourism, consultant in cultural and tourism projects, Culturelink Network team member and author/editor of several scientific books. In 2010, she was awarded the City of Zagreb Award for her book ˝ABC of Cultural Tourism˝. Also, she is a 3rd prize winner for the Multidisciplinary Solution of the Croatian Pavillion at the EXPO 2012 Yeosu, Korea.